Pricing
What this costs, and what changes the price.
Most agency sites hide pricing so you have to book a call to find out you can't afford it. Here's the structure, the ranges, and the honest list of things that move the number.
Go Digit'n works three ways: a monthly growth retainer for ongoing search, content and technical work; fixed-scope projects for websites, migrations and GEO implementations; and performance arrangements for operators with volume and clean tracking. Every engagement starts with a free written audit, and we quote after it rather than before.
What you need
Pick the service. See what it costs.
Every engagement still starts with the free written audit — these are the shapes the work usually takes once we have looked.
Search work is a programme, not a project. These are monthly retainers, and the level sets how much ground we cover each quarter, not how good the team is.
Foundation
For operators whose site works but isn't found. Fixes what's broken and builds the base.
- Technical SEO and Core Web Vitals maintenance
- One destination or tour cluster built per quarter
- Schema and structured data across key templates
- 4 content pieces per month, briefed and edited
- Monthly reporting, run on SEO Pilot
- Search Console and analytics management
- Three-month minimum, then monthly
Typical fit: single-market operators, day tour desks, small camps.
Growth
The full engine: visibility, conversion and retention running together on a quarterly roadmap.
- Everything in Foundation
- GEO / AEO programme with monthly citation tracking
- Two clusters per quarter, plus refresh of existing pages
- 8–10 content pieces per month with named authors
- Conversion work on the booking flow
- Link acquisition and digital PR in the travel niche
- Quarterly strategy session with the people doing the work
- Three-month minimum, then monthly
Typical fit: established operators, DMCs, cruise operators with multiple source markets.
Scale
Multi-brand or multi-market operations that need capacity, not just a plan.
- Everything in Growth
- Multiple brands or source-market versions run in parallel
- Dedicated content and outreach capacity
- Hreflang and multilingual architecture maintained
- Priority turnaround on technical work
- Direct line to the specialists, not an account manager
- Three-month minimum, then monthly
Typical fit: groups running several brands, or one brand across several source markets.
Custom
For groups whose scope stops fitting a tier: several brands, several markets, or an in-house team to work alongside.
- Everything in Scale, sized to the estimate
- Multiple brands or markets under one roadmap
- Work planned around your in-house team, not instead of it
- Named contacts across search, content and development
- Reporting built to whatever your board already reads
Typical fit: groups running several brands, operators with an in-house marketing team, and anyone whose scope needs an estimate before a number.
GEO splits cleanly into the one-off work that makes you a candidate at all, and the monthly work that keeps you cited. Most operators should buy it folded into the SEO retainer.
Implementation
The technical and content work that makes your brand legible to an assistant in the first place.
- Connected entity and schema graph
- robots.txt, llms.txt and crawler verification
- Rendering audit and server-side fixes
- Answer-first rewrites of your money pages
- Bing Webmaster setup and submission
- Baseline citation report across the major assistants
Fine for: any travel brand that hasn't done this yet.
Ongoing tracking
Monthly measurement and the slow work of corroboration that actually moves citations.
- Monthly citation checks on your money queries
- Answer-capsule additions to new content
- Directory, review and PR corroboration
- Competitor citation benchmarking
- Three-month minimum, then monthly
Fine for: brands already running a content programme.
A website is a fixed-scope project. What moves the price is whether it has to take a booking, and how much of your operation it has to talk to.
Custom brochure
A bespoke build for operators who sell by enquiry rather than by checkout.
- Custom design, no page-builder template
- Tour and destination post types
- Enquiry flow built for conversion, not a contact form
- Schema on every tour and itinerary
- Core Web Vitals budgeted from day one
- Arabic / RTL if you need it
Fine for: DMCs and B2B operators whose sale starts with a conversation.
Booking-capable build
The version where the direct booking is the easy one: live prices, real availability, checkout that finishes on a phone.
- Everything in Custom brochure
- Live pricing and multi-currency
- Availability and departure management
- Payment gateway integration
- Booking confirmation and voucher flow
- CRM or Travora integration
Fine for: operators with enough volume that manual booking admin is costing real hours.
Application
When you need real logic: inventory, agent portals, quotations, roles and an admin your staff can actually use.
- Laravel or Node application
- Supplier and inventory management
- Agent / B2B portal with roles
- Quotation and itinerary builder
- Reporting your finance team will accept
- Documented handover, not abandonment
Fine for: operators outgrowing spreadsheets and off-the-shelf systems.
Paid only works in travel when it is measured against a closed booking, not a click. That means the tracking has to be right before any budget moves.
Tracking & launch
Get the measurement right, then launch. Skipping this is how agencies end up reporting numbers nobody believes.
- Conversion tracking and server-side events
- Enquiry-to-booking attribution
- Account structure built from scratch
- Brand-defence campaign against OTA bidding
- Landing pages built by the same team
- Baseline reporting your finance team can check
Fine for: operators running ads with no reliable numbers behind them.
Managed spend
Ongoing management against cost per qualified enquiry and cost per closed booking. No vanity impressions.
- Google Ads search and Performance Max
- Meta prospecting and remarketing
- Seasonality planning around the booking window
- Continuous landing-page testing
- Monthly reporting on booked revenue
- Budget reviewed against margin, not spend
- Three-month minimum, then monthly
Fine for: operators with a working site who want the spend managed properly. Below $6,000 of monthly spend the minimum applies, so small budgets are not priced out of the service.
Egypt travel content is drowning in generic listicles. What ranks now, and what AI engines cite, has a real person and real credentials behind it.
Briefs only
We do the research and the structure; your team writes to it. The cheapest way to keep quality up if you already have a writer.
- Keyword and entity research per piece
- Outline with headings and answer capsules
- Internal linking targets
- Editorial review before publish
- Monthly content calendar
- Three-month minimum, then monthly
Fine for: operators who already have someone who can write well.
Full production
Written, edited and published with named authors and real credentials, which is the E-E-A-T signal a content mill cannot fake.
- Everything in Briefs only
- Writing by people who know the destinations
- Named author personas with real bios
- Images, schema and internal links applied
- Refresh of existing pages that are slipping
- Published straight to your site
- Three-month minimum, then monthly
Fine for: operators who want the content problem to stop being their problem.
The second booking is the profitable one. This is the part almost every Egyptian operator leaves entirely to the OTA.
Setup
Get the data out of inboxes and spreadsheets and into something that can actually sell again.
- CRM or Travora configured to your operation
- Existing contacts and bookings imported
- Email and WhatsApp flows built
- Review request automation
- Segmentation by product and source market
Fine for: operators whose customer list lives in an inbox.
Managed retention
Someone actually running it: campaigns, flows and reporting on repeat revenue.
- Everything in Setup
- Monthly campaign calendar
- Flow performance reviewed and rewritten
- Review and referral programmes
- Repeat-booking reporting
- Travora support and training for your team
- Three-month minimum, then monthly
Fine for: operators with enough past customers to make a second sale worth chasing.
Figures are in US dollars. We also bill in Egyptian pounds — we agree the currency before anything is signed.
The other two ways
Not everything belongs in a retainer.
A build with a start and an end: a website rebuild, a platform migration, a technical overhaul or a GEO/AEO implementation. Scoped and priced before we begin, not discovered halfway.
- Website design and build — from $4,500
- Migration with redirect mapping — from $2,500
- Technical SEO overhaul — from $1,800
- GEO / AEO implementation — from $3,500
- Custom application work — quoted per scope
Part of the fee moves onto results we can both measure. It only works where the tracking is clean and the volume is real, and we say no more often than yes.
- Requires verified conversion tracking before we start
- Measured on booked revenue, not on traffic
- Reduced base fee plus an agreed share
- Reported on a dashboard you can open any day
- Selective — we'll tell you if your model doesn't fit
Why the range is a range
Four things that move the number.
Two operators of the same size can differ by a factor of three. These are usually why.
- Site condition
A technically sound site needs growth work. A broken one needs rebuilding first, and that's a different budget.
- Number of markets
One English-speaking market is one job. Four source markets with hreflang and native content is four.
- Content volume
Whether we produce the content or your team writes to our briefs changes the monthly cost significantly.
- Competition
Ranking for Cairo day tours is harder than ranking for a niche dahabiya charter. Effort follows difficulty.
Questions
About money, specifically.
Why don't you publish exact prices?
We publish the structure and the ranges because you deserve to know whether we're in your bracket. We quote exactly after the audit, because quoting before looking at your site would be a guess dressed as a number.
Is there a minimum contract length?
Three months, then it runs month to month. Search authority takes six to twelve months to build in this market, and a two-month engagement produces an invoice and no ranking — the minimum exists so the work has long enough to be judged fairly. After that there is no lock-in: if it isn't working, a long contract only protects us, and that's not a reason to have one.
Do you charge a percentage of ad spend?
Yes — 15% of managed spend, with a $900 monthly minimum so small budgets aren't priced out. The obvious objection is that it rewards us for spending more of your money, so here is how that is kept honest: the budget is yours to set and we never raise it without you asking, the reporting is on booked revenue rather than on spend, and if we think the budget should come down we will say so in writing. Below roughly $6,000 of monthly spend the minimum applies and the percentage is irrelevant anyway.
What if we can't afford a retainer yet?
Then a retainer is the wrong product and we'll say so. A fixed-scope project that fixes the foundations, or the free audit plus your own team executing it, is often the better call at smaller volumes.
Do you work in EGP or USD?
Both, depending on where you're based and how you bill your own customers. We'll agree the currency before anything is signed.
What's included in the free audit?
Search visibility, AI-answer presence, technical health, booking flow and an estimate of your commission exposure — written up, prioritised, and yours to keep or hand to another agency.
Cost guides
Working out a budget first?
Three guides on what this work costs in the Egyptian market, what's included at each level, and how to read a quote you've been sent by somebody else.
Three build bands, what you get in each, and eight things that move the number.
GuideHow much does travel SEO cost?Retainer bands, what's actually produced monthly, and five red flags in a proposal.
GuideHow much does GEO cost?Why most of GEO is a one-off, and how to spot SEO sold under a new name.
Next step
We quote after we look.
Send us your site and we'll come back with findings and a number that reflects your actual situation — including telling you if a retainer doesn't make sense at your volume.