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Can your site actually take a booking?

Sixteen honest yes-or-no questions. Tick what's true of your site today and you'll get a score, a verdict, and the specific gaps costing you direct bookings.

A travel website is booking-ready when a traveller can see a price in their own currency, check availability, and complete the booking without leaving the site — and when every tour exists as its own indexable page that Google and AI crawlers can read. Most Egyptian travel sites fail on the first point alone.

Live prices

A traveller can see a price without contacting youIf the only route to a number is an email, most travellers leave and find the OTA listing instead.

Prices show in the traveller's own currencyA visitor in London or Sydney shouldn't have to convert Egyptian pounds mid-decision.

Availability is visible before enquiryKnowing a date is bookable is half the decision.

The booking path

A booking can be completed without leaving the siteEvery hand-off to WhatsApp loses people who were ready to pay.

Checkout finishes in under 90 seconds on a phoneHotel wifi, one hand, jetlag. That's the real test condition.

Deposits or part-payments are possible onlineHigh-value multi-day trips rarely convert on a full upfront charge.

Confirmation is instant and looks professionalThe moment doubt creeps in is the moment after paying.

Trust, above the fold

Your licence and memberships are visible without scrollingInternational travellers decide on credibility before price.

Real reviews appear on your own site, not only on platformsReviews trapped on an OTA are working for the OTA.

Guides and team are shown as real named peopleAnonymous operators lose to named ones at the same price.

Findability

Each tour has its own page, not just a filter resultIf a tour only exists inside a filter, Google has nothing to rank.

Tour pages carry structured dataSchema is what turns a plain link into a rich result.

The site is organised by destination as well as by productThat's how travellers search and how Google indexes.

Machines can read you

Content is in the HTML, not rendered only by JavaScriptIf content appears after JS runs, AI crawlers see an empty page.

AI crawlers are allowed in robots.txtBlocking GPTBot and PerplexityBot removes you from AI answers entirely.

The site loads its main content in under 2.5 secondsLCP above that costs you rankings and bookings simultaneously.

Booking-readiness score

0/100

Start ticking what's true

Every box you leave unticked is a reason a traveller books your tour somewhere else.

Your biggest gaps

Tick a few boxes to see what to fix first.

Scored by impact, not equally — a hidden price costs more bookings than a missing team photo. Nothing is sent anywhere; this runs entirely in your browser.

Get the full written audit →

Questions

About this scorecard.

What score should we be aiming for?

Above 80 means you're genuinely competing with the platform listing of your own tour. Between 50 and 80, you're leaking bookings at identifiable points. Below 50, the site is a brochure and no amount of traffic will fix that.

We take bookings by WhatsApp and it works fine.

It works while your office is open and while someone is watching the phone. It doesn't work at 11pm on a Tuesday when a traveller in Sydney is deciding. That's the booking you never hear about.

Do we really need prices public?

For day tours and transfers, yes — the traveller expects it and the OTA gives it. For high-value custom itineraries, a from-price plus a strong enquiry flow often converts better than a full checkout.

Why does AI crawler access matter for bookings?

Because a growing share of travellers now ask an assistant who to book with rather than searching a list. If your content is invisible to those crawlers, you're not in the answer at all.

More free tools

Use these without talking to us.

CalculatorOTA commission calculator CalculatorTour pricing & margin calculator AuditFree growth audit

Next step

The score tells you what. The audit tells you how.

Send us the URL and a real person will check all of this properly, plus your search visibility, AI-answer presence and commission exposure. Written, free, and yours either way.

Request the free audit → How we build