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For independents paying Booking.com for their own name.

An independent property in Dahab, Siwa or Luxor competes with a platform that has a budget for bidding on your brand name and a commission rate you agreed to when you had no other channel.

An independent hotel or camp reduces OTA dependence by defending its own brand name in search, showing rate parity with a clear direct-booking advantage, making the booking engine as fast as the platform's, and using guest data for repeat stays that the OTA booking never allows.

Get a free audit → What is this costing us?

Sound familiar

What we hear in the first call

!A guest who already chose you searches your property name and books through a platform ad sitting above your own listing.
!Your direct booking engine is slower and uglier than the OTA's, so even loyal guests use the platform.
!You have hundreds of past guests and no way to reach any of them.
!Your property photography and description on the platform are better than the ones on your own site.

Your guest already chose you. Then paid a platform 18% to find your front door.

What we change

Six moves, in this order

01 Brand-name defenceSearch and paid work so travellers looking for you by name land on you, not on a platform ad above you.

02 A booking path that competesFast, mobile, multi-currency and finishable in under ninety seconds. Anything slower and the platform wins by default.

03 A visible direct advantageRate parity rules limit price cuts, but not value — late checkout, a transfer, breakfast. Make the direct reason obvious.

04 Local and destination contentBeing found for Dahab, Siwa or Luxor searches independently of any platform listing.

05 Guest data as an assetDirect stays give you the email address. Post-stay flows turn one visit into a return and a review.

06 Reviews that carry overStructured review generation on the channels that feed both your rankings and your credibility.

The services involved

What that usually means in practice.

ServiceTravel SEOServicePaid & performanceServiceWeb design & buildServiceRetention & CRM

All six services →

Questions

Before you ask.

Doesn't rate parity stop us offering a better direct price?

It usually restricts price, not value. Free late checkout, a transfer, an upgrade or breakfast included are all levers that stay within most parity agreements. We work within them rather than pretending they don't exist.

Is it worth bidding on our own property name?

If a platform is bidding on it, usually yes. It feels like paying for free traffic, until you compare the click cost with the commission on the same booking.

We're a small camp with twelve rooms. Is this relevant?

The brand-defence and booking-speed parts are relevant at any size and cost little. A full programme may not be, and we'll say so.

Should we leave the platforms?

No. They fill low season and reach people who've never heard of you. The aim is that guests who already know you don't arrive through them.

Also

We work with these too.

Who we helpTour operators Who we helpDMCs Who we helpNile cruises

Start here

Find out what this is costing you.

Send us your site. You'll get a written audit covering search visibility, AI-answer presence, booking flow and the direct-booking revenue you're currently leaving with the platforms. Free, and yours either way.

Request the free audit → +20 150 004 0975