easytransfer247.com
Web · Transfers
Easy Transfer 247
High-volume transfer and day-tour desk: route pages that rank, and a booking path short enough to survive an airport queue.
Route-level landing pages See project →
Work / Egypt Accessible Travel
An accessible tour deserves an accessible site.
Egypt Accessible Travel builds trips for travellers with mobility and access needs. The site selling those trips wasn't built to the same standard — the exact people it served couldn't always use it. We rebuilt it to WCAG, with the practical access detail travellers actually search for.
- Client
- Egypt Accessible Travel
- Sector
- Accessible & mobility travel
- Scope
- Web design & build
- Delivered
- WCAG-first build, in-house
egyptaccessibletravel.com
The challenge
A site the audience couldn't fully use
Accessible travel is a specific promise: step-free routes, the right transfer vehicle, ground-floor rooms, guides who know which sites a wheelchair can actually reach. The product delivered on it. The website didn't.
The travellers this company serves are the ones most likely to browse with a screen reader, keyboard navigation, or high-contrast settings — and the old site assumed none of that. A booking flow you can't complete without a mouse quietly turns away the exact customer the business exists for.
There was a second gap. Travellers with access needs don't search the way everyone else does. They look for the practical detail — "step-free Pyramids tour", "wheelchair accessible Nile cruise" — and that detail was nowhere a search engine could find it. The brief was to make the site as accessible as the tours, in both senses of the word.
The approach
Four decisions that shaped the build
01Accessibility as a build requirementWCAG conformance designed in from the first wireframe, not bolted on with an overlay widget at the end. Colour contrast, focus states, alt text and heading order are decisions you make while building — retrofitting them means rebuilding.
02The practical detail as contentStep-free routes, transfer-vehicle specs, ramp and restroom access — the questions this traveller asks before anything else, written into the tour pages as content a search engine can index rather than buried in an email reply.
03A booking path that works without a mouseThe whole enquiry flow completes by keyboard and reads cleanly on a screen reader. If the customer you built the trip for can't finish the booking, nothing else on the page matters.
04Structure around access needsTrips organised so the accessibility of each one is legible at a glance and to a crawler — which is how these travellers search, and how the pages earn the specific queries no competitor is answering.
Custom WordPressWCAG 2.1 AASemantic HTML & ARIAKeyboard & screen-reader testedSchema on every tourCore Web Vitals budgetedMobile-first
The build
Accessible by construction, not by patch
Strategy, design, build and content came from the same team. For an accessibility project that matters twice over: the design decisions and the code decisions are the accessibility decisions, and splitting them across agencies is how sites end up with an overlay widget standing in for real conformance.
Built on custom WordPress with semantic markup and dedicated tour post types, so every tour carries structured data, a keyboard-navigable enquiry path and the access detail written in as indexable content. Conformance was tested with a keyboard and a screen reader during the build, not assumed from a plugin.
The result is a site that does what the tours do — it removes the friction that was quietly excluding the customer. An accessible business selling through an inaccessible site is leaving its own audience at the door. This closes that door gap, and earns the searches nobody else bothered to answer.
Results
What changed after launch.
__WCAG 2.1 AA criteria met across core templates
+__%Organic sessions, 6 months post-launch vs. prior period
+__%Accessibility-intent enquiries per month
__sLargest Contentful Paint, down from __s
↑ Placeholder metrics — replace with figures from Search Console, analytics and an accessibility audit before publishing. Never publish a number you can't screenshot.
More work
Next projects.
universeexploretravel.com
SEO · Content
Universe Explore Travel
Destination cluster build for a DMC selling multi-day Egypt itineraries into European and North American markets.
Organic-led enquiries See project →
Your turn
Same question, your site.
Can every traveller you serve actually use your site — and book on it? Send us the URL and we'll answer it in writing, against WCAG, free and yours to keep.