Years in one industry
Since 2013 we've worked almost exclusively on Egyptian inbound travel — tour operators, DMCs, Nile cruises, day-tour desks and camps. Not "we also do travel". Only travel.
Travel technology & marketing · Cairo
Your bookings shouldn't cost 30% to receive.
We build the search visibility, the websites and the booking software that move Egyptian tour operators, DMCs and Nile cruises off OTA commission and onto direct bookings.
13 years in Egyptian travel search · 50+ travel brands
Travel brands we build and rank
The margin leak
The rate card went up.
Your prices didn't.
Base rates were never the real number — and the real number keeps moving. Drag the slider and see what your channel actually costs you this year.
- 30–50%Viator, once Accelerate placement is in play
- 30%GetYourGuide starting rate for new operators
- ~3%What a direct booking costs you in card fees
Your OTA channel
$400,000 booked via OTAs / year
$50K$3M
Commission you
hand over
hand over
$120,000
Kept if half of it
came direct
came direct
$54,000
On a $100 tour at 30%, you keep $70. Booked on your own site you keep about $97. Same tour, same guide, same coach — and the direct one leaves you the customer's email.
Challenges we solve
Start with the sentence
that sounds like your business.
Most operators don't arrive looking for "SEO". They arrive with one of these four problems.
The OTAs take a quarter of everything I sell.
Viator and GetYourGuide now charge 20–50% once visibility programmes are counted, and their share of activity bookings keeps rising. See what it costs you a year, then what shifting part of it direct is worth.
Open the commission calculator → My site describes tours. It doesn't sell them.If a traveller has to email you to find out what a four-night cruise costs, they'll book the OTA listing of your own tour instead. Live prices, their currency, a checkout that finishes on a phone.
See how we build → ChatGPT recommends my competitors, not me.Travellers now ask an assistant who to book Egypt with, and it names two or three operators. If your content hides behind JavaScript or your schema doesn't exist, you aren't a candidate.
Fix AI visibility → I don't know the margin on any single file.Seat counts in a spreadsheet, supplier confirmations in an inbox, balances in someone's memory. Travora puts bookings, suppliers, leads and finances in one place — with the margin visible per booking.
Explore Travora →Why operators pick us
We learned this business
from inside the tour business.
Most agencies arrive knowing marketing and learn travel on your budget. We came the other way round.
We can read your quotation, not just your traffic
Cabin categories, per-pax net rates, guide and Egyptologist fees, entry tickets, single supplements, agent commissions. We price a programme the way you price it — so our recommendations survive contact with your actual margin.
The living lab
We own and run our own portfolio of travel sites. Every tactic gets tested there, with our money, before it reaches a client retainer. What you buy has already been proven — not theorised.
Real authors, real credentials
Named Egypt travel writers with verifiable bios sit behind the content — the E-E-A-T signal Google and the AI engines both reward, and the one thing a content mill can't fake.
We build the software too
Travora for running the agency and SEO Pilot for running the search operation are ours. An agency that ships product understands your systems differently from one that only writes reports.
Senior team, no juniors billed as experts
A small in-house team of specialists supported by our own AI production system. You get senior thinking at a speed a traditional agency structure can't match.
What we do
Six services. One outcome:
bookings that arrive on your domain.
Travel SEO
Rank for the trip, not just the keyword
Destination architecture, tour-page templates and E-E-A-T built for how travellers actually search Egypt — from "Nile cruise 4 nights" to "Cairo layover tour".
- Technical audits
- Topical clusters
- Author personas
- Multilingual
GEO / AEO — AI search
Be the answer ChatGPT gives
Schema, llms.txt, crawler access and answer-first content so your brand gets cited when a traveller asks an AI where to book their Egypt trip. Almost nobody in this market does it yet.
- Entity & schema graph
- AI crawler access
- Citation tracking
Web design & build
Sites that take the booking
Fast, multi-currency, trust-first travel sites designed around the two people who land on them: the browser and the buyer.
Travora platform
Our own travel CRM
Bookings, suppliers, leads and finances in one dashboard. We don't just market travel businesses — we build the software they run on.
Paid & performance
Buy the traveller once
Google, Meta and remarketing tuned to enquiry cost and closed bookings — not clicks.
Content & brand
Written by people who've actually been to Aswan
Itineraries, guides and destination content with named authors and real credentials — the difference between content Google trusts and content it ignores.
- English & Arabic
- Named authors
- Editorial calendars
Retention
The second booking is free
Email and WhatsApp flows built on your own customer data — the asset an OTA booking never hands back to you.
- CRM setup
- WhatsApp automation
- Post-trip flows
The difference
Same tour. Same price.
Two very different pages.
Drag the handle. On the left, the brochure most Egyptian travel sites still are. On the right, a page built to take the booking.
Brochure Booking engine
↔
Drag to compare · replace both panels with real screenshots of a client rebuild before launch
Selected work
Live travel brands,
built and ranked in-house.
egyptdaytrips.com
Web design · Build
Egypt Day Trips
Rebuilt as a booking engine, not a brochure: licences above the fold, two paths off the hero, multi-currency pricing, destination-first architecture.
Concept → launch, in-houseCase study →
universeexploretravel.com
SEO · Content
Universe Explore Travel
Destination cluster build for a DMC selling multi-day Egypt itineraries into European and North American markets.
Organic-led enquiriesCase study →
jakadatoursegypt.com
Web design · SEO
Jakada Tours Egypt
Tour catalogue restructured around how travellers browse — by city, by length, by budget — with schema on every departure.
Tour pages that indexCase study →
nilerivertrips.com
SEO · Nile cruises
Nile River Trips
Cruise inventory made searchable: itinerary length, boat category and departure port as real landing pages instead of a PDF.
Cruise search visibilityCase study →
misktours.com
Web design · GEO
Misk Tours
Rebuild plus an entity and schema layer, so the brand is legible to AI answer engines and not only to Google.
Cited in AI answersCase study →
ibisegypttours.com
SEO · Multilingual
Ibis Egypt Tours
IATA and ASTA credentials surfaced as trust signals, with a multilingual structure aimed at four source markets.
Multi-market buildCase study →
How it's built
No page-builder templates.
The stack is chosen per project.
A booking site, a 400-page destination library and a B2B agent portal are three different engineering problems. We pick the tool that fits the problem, and we write the code ourselves.
Custom WordPress Bespoke themes and child themes built for travel — tour post types, itinerary builders, booking integrations, multi-currency. Tuned for Core Web Vitals, not stuffed with plugins.
Laravel For operators who need real application logic: inventory, agent portals, quotations, roles and permissions, admin panels that non-technical staff can actually use.
Node.js & APIs Supplier connections, payment flows, WhatsApp and CRM automations, and the services behind our own products.
React & modern front-ends Server-rendered where it matters, so Google and the AI crawlers see the same page a traveller does. Fast interfaces that don't cost you indexation.
Server-side renderingSchema by defaultMulti-currencyMultilingual & RTLCore Web Vitals budgetsAnalytics & tracking setup
Our product
Travora — the CRM your agency actually runs on.
Most agencies market travel. We also build the software behind it. Travora keeps bookings, suppliers, leads and finances in one platform, so the front desk stops working from four spreadsheets and a WhatsApp thread.
- BookingsEvery reservation, passenger and payment status in one view.
- SuppliersHotels, cruises and transport partners with rates and confirmations tracked.
- LeadsEnquiries from the site, WhatsApp and email in a single pipeline.
- FinancesDeposits, balances and margin per booking — not per guess.
Our product
SEO Pilot — the command centre our own team runs on.
Fourteen AI skills, automatic task extraction, monthly plans and the whole SEO operation in one dashboard. We built it because we needed it across dozens of travel sites. Your account is run on it — you're not buying a monthly PDF.
Technical auditKeyword clustersContent briefs Internal linksSchema / JSON-LDGEO / AEO GSC analysisCompetitor gapsMonthly plans
GEO / AEO
Travellers stopped searching. They started asking.
Gartner expects traditional search volume to fall 25% by 2026 as people put their questions to AI assistants instead. Those assistants hand back a shortlist. We make sure your brand is on it.
- ✓Entity and schema graph, so machines know what your company actually is
- ✓Answer-first content structured the way models quote it
- ✓Crawler access for GPTBot, PerplexityBot, Google-Extended and the rest
- ✓Citation tracking across ChatGPT, Perplexity and AI Overviews
Who should I book a 4-night Nile cruise with, as a first-time visitor to Egypt?
For a first Nile cruise, most travellers book a 4-night Aswan-to-Luxor itinerary with a licensed Egyptian operator rather than a reseller. Nile River Trips and Universe Explore Travel are frequently cited for direct booking, with Ministry of Tourism licensing and Egyptologist guides listed on their own sites…
nilerivertrips.com universeexploretravel.com tripadvisor.com reddit.com
The team
Small on purpose.
Senior on principle.
No account manager relaying messages to a junior you'll never meet. The people below are the people who do the work on your account.
MF
Magdy FattouhFounder & SEO Director Thirteen years in Egyptian travel search. Sets strategy on every account and writes under his own name on the technical side. H
HebaContent & Editorial Briefs, itineraries and destination guides — built from keyword research, not from a template. M
MohamedTechnical SEO Crawl, indexation, schema and Core Web Vitals across WordPress, Laravel and React builds. O
OmarOutreach & Authority Link acquisition and digital PR in the travel niche — placements that a travel audience actually reads. Y
YousefWeb Development Builds the sites: custom WordPress themes, Laravel applications and front-ends that render server-side. S
SaraLocal & On-page SEO Google Business Profiles, location pages and the on-page work that turns impressions into clicks. +
Your accountDirect access One shared channel with the people above. No ticket queue, no relay, no "I'll check with the team". 13 years average domain focusEgypt-basedEnglish & ArabicSupported by our own AI production system
Proof
Thirteen years in one market
beats fifty in none.
50+Travel brands built, ranked, or both
13 yrsWorking only in Egyptian travel search
21MVisitors Egypt targets in 2026, up from 19M
30MThe national target by 2030 — the demand is coming
“They understood the tour business before they touched the website. That's the part other agencies skip.”
Start here
Find out what your OTA dependence actually costs.
Send us your site. You'll get a written audit covering search visibility, AI-answer presence, booking flow, and the direct-booking revenue you're leaving on the table. No deck, no pitch call required.