ROI-Driven paid search optimization
Our commitment to you centers around achieving tangible outcomes, and in paid search marketing, those outcomes are measured by ROI. Every day, our utmost priority is generating ROI by analyzing factual data and crafting conversion-driven campaigns. This includes:
- Keyword and competitor research
- SKAGS (single keyword ad groups)
- Negative keyword pruning
- Ad copy optimization
- Landing page creation & optimization
- Search engine retargeting
GO DIGIT'N
How our paid search marketing service can help grow your revenue
Combining search engine marketing with conversion rate optimization (CRO)
A successful search engine marketing campaign extends far beyond Google’s vision. Unlike other SEO agencies in Singapore, we go the extra mile. We understand that success lies in increasing conversions, not just website visibility. Our secret to search engine marketing results optimization? Ensuring a high volume of inquiries after visitors click on your ads and land on your website. For example, if your existing ads yield a 2% conversion rate, 2 out of every 100 visitors will contact you. Let us unlock your campaign’s full potential.
Real certified Google Ads professionals
Get a team of certified Google Adwords / SEM specialists with at least 8 years of experience managing various SEM campaigns. We blend strategy and implementation seamlessly, crafting the perfect formula to achieve your goals. Partner with us for unparalleled results.
what you get
What is included in our paid search marketing services?
When you partner with GO DIGIT’N, you’ll gain access to our full range of paid SEM services. These services are designed to optimize every facet of your paid advertising, including:
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PPC audit services
One of the first things we will do for your business is provide a complete PPC audit. In the audit, we’ll evaluate each critical element of your current PPC campaign and compile a report on what works and what doesn’t. The report will detail every aspect of your PPC strategy and identify what you can improve. In addition, we will provide recommendations on how to improve it. If your business has more than four employees and spends more than $1,000 per month on PPC, you’re eligible for a free PPC audit! Just contact us to get started.
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Remarketing services
At GO DIGIT’N, we specialize in helping you harness the full potential of your remarketing, mainly through platforms like Google Ads. With Google Ads, you can track traffic to specific pages on your website and deliver targeted ads to those users who have visited those pages. Our team is dedicated to helping you set up the necessary tracking mechanisms and create engaging remarketing ads that effectively capture the attention and interest of your target audience.
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Geofencing ad services
GO DIGIT’N is here to provide comprehensive support in harnessing the potential of geofencing, ensuring that your advertising campaigns are optimized for maximum impact. Our team of experts will help you select the ideal perimeter for your geofence and seamlessly integrate it into your Google Ads strategy. With this information, we’ll help you set up a geofence that precisely aligns with your goals, reach the right people at the right time, and increase the efficiency of your advertising efforts.
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Social media ad services
While Google Ads is undoubtedly a powerful advertising platform, it’s important to realize that there are many other ways to display ads and engage with your target audience effectively. Social media platforms, in particular, offer compelling paid advertising options that should not be overlooked. With users spending approximately 28% of their time online on social media, these platforms provide an excellent opportunity to connect with your audience.
Creating Success
What makes our paid search management services so effective?
Match search intent at every touchpoint
Choosing the right keywords will get you so far. We understand how to match the search intent of your targeted keywords to ad copy, calls-to-action, and landing pages that convert clicks into ROI.
Experienced PPC management
How do you know what works if you haven't had results before? Our paid search managers have years of experience running successful campaigns in various industries. And we have happy customers to support it.
Google Premier Partnership
Working with a Google Partner agency gives you a boost. We are certified in all types of Google Ads and have access to live support and other resources offered by Google. Your campaigns benefit directly from this exclusive insider knowledge.
The proof is in the numbers
Why paid search Ads can bring in the numbers
38%
of growth rate in brand awareness for businesses that start doing Search Ads
100%
of total clicks on search results page are Search Ads, serving as proof that a dependence on SEO alone limits your potential for more traffic and leads.
82%
of clicks on Search Ads are more likely to buy, making for better leads
FAQ
FAQs about paid search management
Looking to learn more about paid search management for your business? Browse our FAQs:
Paid search is a digital advertising model where businesses pay to display their ads prominently on search engine results pages (SERPs). These ads appear above or alongside organic search results, and advertisers are charged when users click on them.
Paid search management services involve professional assistance in planning, executing, and optimizing paid search campaigns. These services encompass keyword research, ad creation, bid management, performance tracking, and continuous optimization. The aim is to maximize ad visibility, increase click-through rates, and drive conversions while ensuring the best return on investment (ROI).
Paid search operates on a pay-per-click (PPC) model. Advertisers bid on specific keywords or search terms relevant to their offerings. When a user searches using those keywords, the search engine’s algorithm determines which ads to display based on bid amount, ad relevance, and other factors. If the user clicks on the ad, the advertiser is charged a predetermined cost-per-click (CPC) fee.
Paid search is beneficial in various scenarios:
- When you want to generate targeted website traffic and increase brand visibility quickly.
- When you aim to reach potential customers actively searching for products or services similar to what you offer.
- When you have a specific marketing goal, such as promoting a new product or driving sales during a limited-time offer.
- When you seek precise control over your advertising budget and want to measure and optimize performance through data-driven insights.
